Massimo La Rocca brings a lifetime of passion, craft, and style to every guest he welcomes. Born in Salerno, Italy, he began cutting hair at the age of sixteen and honed his skills across Europe before bringing his talent to New York City. For the past 20 years—from boutique salons on the Upper West Side to loft spaces in the Meatpacking District, and the launch of innovative salon concepts across the city—Massimo has built a reputation for excellence and genuine care.

At Massimo Salon, he’s created more than a place to get your hair done. It’s a loving, welcoming space filled with positive energy, joyful music, great vibes, and the comfort of a friendly espresso.